persuasiono>er
persistence.

Hello, I'm Ganesh and I design digital products that embody clarity, efficiency, and intrigue. I believe that a fantastic UX is mainly through a persuasive push-and-pull of information.

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Selected Work

About

Who am I? I'm a Product Designer and a grad student, currently studying Human-Computer Interaction and Data Visualization at UC Berkeley. I've previously worked as a UX Designer for about 6 years designing for domains like enterprise, security, non-profit, learning, e-commerce and lifestyle.

What drives me? What I love most about design is the myriad opportunities to break bad status-quos - systems that are stuck in a rut because that was how they were always designed. I believe that the best way to grok a problem domain is to design for it.

What else do I love? Music and cooking are both important creative outlets for me. I'm a carnatic, jazz, blues, and rock vocalist and have over 8 years of performing experience. Homely vegetarian food is my culinary specialty.

Availability
I am looking for full-time product design roles with a strong inclination for start-ups and roles where I can work across the design stack. While I'm unable to take up any new roles immediately, if you have an idea you wish to discuss over a cup of hot chai, hit me up!

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Skills and process

Research

I use interviews, contextual inquiry, shadowing, brain/bodystorming, heuristic evaluation to inform my design and problem strategy. I also script and moderate usability tests and am a sharp note-taker during.

Design + Prototyping

From paper sketches, I iteratively converge towards more refined solutions and use Sketch, Illustrator, Balsamiq or Figma for wireframes and creating UX specifications. To create prototypes, I use Proto/Invision, Marvel and Framer.

Visual + Development

I use Sketch and Zeplin to create Visual Design specifications. For development, I primarily work in HTML/Jade, CSS/SASS/SCSS, Javascript (jQuery, React, d3) and Python. I also have experience working with Unity, Arduino and Processing.

Experience

Reva Technology

Product Designer (contract)

In this startup, I designed multiple applications, components and also helped establish clarity and consistency in the behavior of applications across the product.

Created high-fidelity prototypes for a usability test for which I was also the designated note taker. Also designed proof-of-concepts and created storyboards for the product's Out-of-Box-Experience module.

May 2016 - August 2016 &
January 2017 - present

University of California Berkeley (Masters)

Focus: Human-Computer Interaction, Data Visualization

GPA: 3.81/4

I am currently in the final semester of my graduate studies in Human-Computer Interaction and Data Visualization at UC Berkeley's School of Information.

This program has helped me expand my horizons through working with diverse people in a compact yet intense incubator-esque environment. I've also designed for organizations like BLUES and Virtual Reality at Berkeley.

I graduated in May 2017.

August 2015 - May 2017

Freelance

UX/UI Designer

I freelanced as a UX Designer for a year working for causes like spread of classical music (Bach in the Subways) and women empowerment (WellPaper). My roles varied from being a UX Designer to being a UX engineer as well as drafting social media strategy.

May 2014 - August 2015

SAP Labs

UX Design Associate, SAP Business Suite UX

I worked as a User Experience Design Associate at SAP Labs based out of their Bangalore office. I worked with 2 product teams, helping ship primarily the HR Admin Dashboard and the SAP Business Suite product - Project Execution.

November 2011 to April 2014

Infosys

User Interface Designer, Communication Design Group

After graduating, I started working full-time as a User Interface Designer for Infosys' Communication Design Group. During my time here, I designed for various problem spaces like social enterprise, supply-chain management, e-commerce, learning and lifestyle.

June 2010 to October 2011

IIT Guwahati (Bachelor of Design, B.Des)

Focus: Interaction Design, Usability

GPA: 8.6/10

I graduated from the Department of Design at IIT Guwahati in May 2010. This was my introduction to the fundamentals of interaction design and usability as well as to Human-Computer Interaction.

July 2006 to May 2010

Contact

N.B. I'm currently on the lookout for full-time Product Design opportunities. The earliest I can start any new role is June 2017.

I'm also open to relocating globally. I'm presently located in SF Bay Area.

While I'm comfortable working remotely, I prefer working in-person.

I look forward to talking to you!