persuasiono>er
persistence.

Hello, I'm Ganesh and I design digital products that embody clarity, efficiency, and intrigue. I believe that a fantastic UX is mainly through a persuasive push-and-pull of information.

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Selected Work

About

Who am I? I'm a Product Designer and a grad student, currently studying Human-Computer Interaction and Data Visualization at UC Berkeley. I've previously worked as a UX Designer for about 6 years designing for domains like enterprise, security, non-profit, learning, e-commerce and lifestyle.

What drives me? What I love most about design is the myriad opportunities to break bad status-quos - systems that are stuck in a rut because that was how they were always designed. I believe that the best way to grok a problem domain is to design for it.

What else do I love? Music and cooking are both important creative outlets for me. I'm a carnatic, jazz, blues, and rock vocalist and have over 8 years of performing experience. Homely vegetarian food is my culinary specialty.

Availability
I am looking for full-time product design roles with a strong inclination for start-ups and roles where I can work across the design stack. While I'm unable to take up any new roles immediately, if you have an idea you wish to discuss over a cup of hot chai, hit me up!

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Skills and process

Research

I use interviews, contextual inquiry, shadowing, brain/bodystorming, heuristic evaluation to inform my design and problem strategy. I also script and moderate usability tests and am a sharp note-taker during.

Design + Prototyping

I start with paper to come up with as many design ideas as possible to a use case. I iteratively converge towards a more refined solution and use Sketch, Illustrator, Photoshop, Balsamiq or Figma for wireframes and laying down UX specifications. To create prototypes, I use Proto/Invision, Marvel and Framer Studio.

Visual + Development

I use Sketch and Zeplin to create Visual Design specifications. For development, I primarily work in HTML/Jade, CSS/SASS/SCSS, Javascript (jQuery, React, d3) and Python. I also have experience working with Unity, Arduino and Processing.

Experience

Stealth Startup

Product Designer

Designing multiple applications, components and also helping establish clarity and consistency in the behavior of applications across the product.

Created high-fidelity prototypes for a usability test for which I was also the designated note taker. Also designed proof-of-concepts and created storyboards for the product's Out-of-Box-Experience module.

May 2016 - August 2016 (internship) &
January 2017 - present

University of California Berkeley (Masters)

Focus: Human-Computer Interaction, Data Visualization

GPA: 3.81/4

I am currently in the final semester of my graduate studies in Human-Computer Interaction and Data Visualization at UC Berkeley's School of Information.

This program has helped me expand my horizons through working with diverse people in a compact yet intense incubator-esque environment. I've also designed for organizations like BLUES and Virtual Reality at Berkeley.

I'm set to graduate in May 2017.

August 2015 - present

Freelance

UX/UI Designer

I freelanced as a UX Designer for a year working for causes like spread of classical music (Bach in the Subways) and women empowerment (WellPaper). My roles varied from being a UX Designer to being a UX engineer as well as drafting social media strategy.

May 2014 - August 2015

SAP Labs

UX Design Associate, SAP Business Suite UX

I worked as a User Experience Design Associate at SAP Labs based out of their Bangalore office. I worked with 2 product teams, helping ship primarily the HR Admin Dashboard and the SAP Business Suite product - Project Execution.

November 2011 to April 2014

Infosys

User Interface Designer, Communication Design Group

After graduating, I started working full-time as a User Interface Designer for Infosys' Communication Design Group. During my time here, I designed for various problem spaces like social enterprise, supply-chain management, e-commerce, learning and lifestyle.

June 2010 to October 2011

IIT Guwahati (Bachelor of Design, B.Des)

Focus: Interaction Design, Usability

GPA: 8.6/10

I graduated from the Department of Design at IIT Guwahati in May 2010. This was my introduction to the fundamentals of interaction design and usability as well as to Human-Computer Interaction.

July 2006 to May 2010

Contact

N.B. I'm currently on the lookout for full-time Product Design opportunities. The earliest I can start any new role is May 2017.

I'm also open to relocating globally. I'm presently located in SF Bay Area and if you are too, I can meet you given adequate notice.

While I'm comfortable working remotely, I prefer working in-person.

I look forward to talking to you!